If you’re serious about growing your business, building an engaged email list is one of the smartest investments you can make. Unlike social media or paid ads that come and go, email gives you a direct line to your audience letting you build relationships, drive sales, and stay top-of-mind with potential customers.

But before you can tap into those benefits, you need people to send emails to. That’s why collecting the right email addresses is the first step in turning casual visitors into loyal fans.

In this guide, we dive into 22 of the best list-building tactics..

• Is it okay to purchase email lists for marketing?

• 3 ways to collect email addresses from your current network

• 6 ways to optimize your website for collecting email addresses

• 5 ways to use social media to collect email addresses

• 8 more ways to collect email addresses